The Dinooz Story
Where fun meets fashion.
Why Dinooz?
Dinooz was born from a simple idea: kids' clothes should be as comfortable as they are cute. We believe in playful safety—using only non-toxic dyes and sustainable organic cotton to ensure that your little ones are safe while they explore the world.
Our Mission
Our mission is to bring high-quality, durable fashion to parents who care about style and substance. We dedicate ourselves to creating outfits that kids love to wear and parents love to buy.
Our Journey 🚀
The Dilemma
After 13 years as a fashion designer for men and women, our founder Kashish Wadhwani faced a new challenge as a mom. Kids' clothes were either stylish OR comfortable. Never both. Her own kids refused to wear the "scratchy" stylish outfits, craving only softness. The problem was clear.
6 Months of R&D
She couldn't find the solution, so she created it. Kashish spent 6 months researching raw materials, testing fabrics, and perfecting cuts. The goal? Playful Safety. Finally, she stitched a stylish yet ultra-soft outfit for her own kid. It passed the test!
From Passion to Brand
Orders started pouring in. From birthday outfits to unique Father-Son Duets (matching sets), Dinooz became a local favorite. Realizing the impact, she shifted her professional focus entirely to redefining kids' fashion, leaving adult wear for her other ventures.
New Horizons
Kashish moved to Abu Dhabi, bringing the Dinooz vision to a global stage. The dream of a safe, stylish, and sustainable brand for kids was ready to go big.
Enter Evoorah
To support the growing vision, Evoorah was registered as the parent group, establishing a strong foundation for Dinooz and future brands under one trusted umbrella.
The First Store
A dream realized! We opened our first physical location in Al Danah. Come say hi!
📍 P-321, Sabkhat Al Migharah St, Al Danah, Abu Dhabi