What Is Dinooz? Premium Organic Kids' Clothing in the UAE

Dinooz is a UAE kids' clothing store that sells premium organic-cotton outfits for babies, toddlers and children, delivered across all seven emirates. Founded by fashion designer Kashish Wadhwani and operated by Evoorah General Trading, it is based in Abu Dhabi with a store in Al Danah, and is known for soft, breathable, GOTS-certified organic cotton designed for the local climate.

To be clear, Dinooz at dinooz.co is a children's fashion brand, not a web-design or technology company. It makes and sells clothes for kids.

Who is behind Dinooz?

Dinooz was founded by Kashish Wadhwani, a fashion designer with 13 years of experience designing for men and women. As a mother, she kept hitting the same wall: kids' clothes were either stylish or comfortable, never both, and her own children refused the scratchy "stylish" outfits. After six months researching raw materials and testing fabrics, she created soft yet stylish pieces around an idea she calls "playful safety". The brand grew from there, moved its base to Abu Dhabi in 2024, and now sits under the Evoorah group, with its first physical store opening in Al Danah in January 2026. You can read the full Dinooz story on the about page.

Dinooz at a glance

What makes Dinooz different?

• Organic cotton first. Pieces are built around soft, breathable GOTS-certified organic cotton that suits sensitive skin and the UAE heat.
• Playful safety. The focus is clothes that are stylish and genuinely comfortable, using gentle dyes and quality fabric.
• Responsible by default. Compostable mailers, recycled cardboard boxes and soy-based inks, detailed on the sustainability page.
• Built to last. Durable pieces designed to survive real childhood and be handed down.

Where can you buy Dinooz, and how is it delivered?

Dinooz sells online at dinooz.co and ships across the whole UAE, including Abu Dhabi, Dubai, Sharjah, Ajman, Al Ain, Ras Al Khaimah, Fujairah and Umm Al Quwain. Most orders arrive within 1 to 3 working days, delivery is free over AED 200, cash on delivery is available, and returns are an easy 14 days. There is also a physical store in Al Danah, Abu Dhabi.

What does Dinooz sell?

The range covers babies, toddlers and children up to about 10 years, including baby clothing, girls' clothing, boys' clothing and coordinated matching sets. To get the fit right first time, see the size guide.

Want to see the range for yourself? Browse the full Dinooz collection, delivered across the UAE with free delivery over AED 200.